About

JAYT is the story of three friends united by a passion for fashion, creativity, and independent thinking. Founded in Fribourg in October 2024, our brand brings a unique Swiss touch to streetwear: minimalist, conscious, and always authentic.

Our Founders:

• Thomas – The Voice.
  At the crossroads of storytelling and strategy, Thomas gives JAYT its tone and presence. From concept to creation, he crafts content that resonates — turning social media into our most powerful connection tool.

• Victor – The Creative Eye.
  As the artistic force behind JAYT, Victor shapes the visual identity of the brand. With an instinct for detail and a bold sense of style, he turns every concept into a statement piece.

• Guillaume – The Organizer.
  Behind the scenes but at the heart of the brand, Guillaume ensures every piece moves smoothly from production to our community. With precision and dedication, he keeps JAYT running on time — making sure the vision becomes reality.

At JAYT, we believe in fashion that brings people together, inspires confidence, and stands the test of time. Our collections are made to last, designed for every style, and built for real life.

Join the JAYT family—the future is ours to create, together.